Creative and Technical Team @ Creekbed Digital
Will LaBreche ∞ CEO & Interactive Marketing Director

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Will LaBreche established Creekbed Digital Productions, Inc. in 2008 as a digital marketing, public relations, Web design and strategic brand-building communications firm. Under his leadership, Creekbed has quickly grown to become the premier, custom marketing and design company in northern Wisconsin.
With over 16 years in computer technology experience and 10 years as a marketing and public relations professional, LaBreche has served as expert consultant and advisor to over 80 Creekbed clients throughout the nation. He oversees all Creekbed Digital projects, leading a development team of design, IT and programming professionals, with over 40 years combined experience in technology and professional Web development.
Featured Clients
LaBreche is currently digital marketing consultant to Lumberjack World Championships, where he conducts Web-based marketing in addition to handling media communications for the world class event. In 2010, LaBreche developed a new, modern, search engine-friendly website that landed Lumberjack on the first page of Google. He incubated these efforts to garner Lumberjack an 80% increase in Web traffic and a following on Facebook that has played a key role for the organization. LaBreche is a firm supporter of Lumberjack World Championships as one of Hayward’s international, world class events.
In 2012, LaBreche welcomed an opportunity as Creekbed became the public relations and Web development firm of Lac Courte Oreilles Tribal Government. In this role, LaBreche provides public relations, Web design and marketing assistance to tribal government, the LCO Casino Lodge & Convention Center, LCO Business Development Corporation and a number of tribal organizations.
Since 2009, LaBreche has served as marketing and Web consultant to Northern Lakes Cooperative, a long-standing and historic Hayward business home to 11-businesses. His effort in digital marketing, e-marketing campaigns, social media and marketing video has propelled Northern Lakes to a 73% increase in Web traffic.
Amy LaBreche
Account Assistant & Design Consultant
Amy LaBreche is a full-time Web and graphic design consultant, specializing in the look-and-feel of Creekbed's social media and website design projects.
Amy has consulted on projects for Lumberjack World Championships, Mulberry Street, Woodland Developments & Realty, and Backroads Coffee & Tea, Inc.
Seminars & Background
LaBreche is a noted presenter on Web and marketing strategy, delivering seminars regionally in northwest Wisconsin since 2009. In March 2012, an audience-scored presentation at the University of Wisconsin-Superior placed LaBreche with the highest ranked score among eight other presenters. His presentation on “Choosing Professional Web Development” provided audiences with insight as to how proper Web design, marketing, social media, analytics reporting and brand-building techniques can work for businesses to gain traction in the digital age.
LaBreche grew up in Wayzata, Minnesota and attended the University of Wisconsin, earning a degree in English and Communications. Continuing this education, he attended graduate school at the University of Nebraska, studying and presenting on digital communications, public relations strategy and diffusion theory, a study of how consumers adopt technologies.
Prior to Creekbed, LaBreche spent five years as a public relations consultant, helping manage clients for firms in the Minneapolis/St. Paul and Omaha areas. He also spent seven years as a journalist and photographer for publications in Iowa and Wisconsin.
LaBreche currently serves as the elected Executive Vice Chairman of Sawyer County Development Corporation, which provides business assistance, financial consultation and start-up planning for businesses in northwest Wisconsin. He is Chairman of SCDC’s Public and Community Relations Committee and participating member of numerous other committees.
LaBreche established Creekbed Digital as a family company and is partnered in business with wife Amy and two inquisitive, tech-saavy children.
Creekbed Digital welcomes five new clients to its roster this week: Milwaukee-based DuraGuard Solutions, maker of floor-coating materials and composites; Jeff Scott Olson Law Office, a Madison-based law firm; North Star Landscaping, one of Hayward's finest landscaping companies; Advance Printing, Hayward's professional printing and graphic design company; and America's Best Value Inn, a northwoods lodging destination in northwest Wisconsin.
See how Creekbed Digital is developing across Web, social media, and digital marketing to enhance the visibility and traffic on your website.
Engaging an audience demands content that is interesting and valuable for consumers. Maintaining content that is well-written and executed properly will result in a higher level of communication efficiency with your audience.
Creekbed Digital develops websites that travel! Our designs are created to be viewable on PC, mobile devices and tablets, saving you the time and money spent building a custom mobile website. In 2012, Creekbed will also begin developing apps for Android to help business owners get their website analytics on the go.
Learn how social network marketing can improve your visibility with fans and attract new traffic to your website. Creekbed Digital is developing custom Facebook business pages and many other services that are helping our clients achieve results.